The profile includes your address, phone number, etc. The real value of Google My Business is the search engine uses it to determine your location. The better your profile looks, the more traffic it can generate. You should claim your Google My Business profile and fill in all the information requested. Google created Google My Business as a review and business listing site, but it’s so much more for local businesses. If you want to be listed on this pack, then you need local SEO. The local pack is above the standard search engines, so it’s valuable Internet real estate. This is the listing of local businesses that includes a map of their location. In addition to providing search results related to the local area, the company created the local pack. There was a time when Google only cared about national SEO but with the rise of local search, Google has made local search a priority for its search engine. Local SEO and Googleīusinesses that want customers from a specific area must use local SEO. Most of the work done for national SEO is on the website itself, which isn’t the case for Local SEO. That being said, the search volume is higher with general keywords as well. Organic SEO is simpler than local SEO, but there is considerably more competition for general keywords.

They want qualified traffic from anywhere and their content isn’t directed to a specific region. They use general keywords for their digital marketing strategy. Instead, they provide digital products that can be downloaded or items that can be shipped. It’s traditionally for online businesses that don’t serve any specific area. If your website uses national SEO, then it’s looking for organic traffic from anywhere in a specific nation. Organic SEO is just SEO that is designed for search engines, which are considered organic sources. When most people think about SEO, they’re thinking about national SEO. organic SEO debate, then we’ll open the curtains to show you everything you need about them.

Digital marketing can be difficult to grasp because of its many facets, but we’ll examine the difference between these two forms of SEO and how they impact your business. Local SEO is different than standard organic SEO, but many businesses don’t understand what differentiates the two.

Are you a brick and mortar business that wants more foot traffic into your store? Are you a service-based business that has a regional area? Businesses such as these require a special form of search engine optimization known as local SEO.

Localized seo rank tracker